UMBRELLA BRANDING
What do top companies like Apple, IKEA, Amul, and Tata Motors have in common?
Their Umbrella Branding strategy!
When enjoying a huge loyal customer base, launching diverse product lines under the same brand name not only helps maintain existing customers but also creates new demand. Companies use their brand name to venture into a plethora of new opportunities and reap the benefits of a wider market base, easy accessibility, and higher profits.
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