The Importance Of Thoughtful Mobile Web Design For Financial And Investment Services
Historically, financial institutions have taken a conservative view of marketing and branding on emerging platforms, but this is juxtaposed by a of mobile banking and financial transaction apps. As Venmo, PayPal and Apple Pay now dominate money transactions, mobile banking is ubiquitous for anyone with a checking account and a phone.
Audiences are already primed to equate finance with mobile, so website design can seamlessly follow suit as long as institutions are willing to properly invest in the space and ensure the basics like responsiveness and device/browser agnostic capabilities.
The current landscape is still desktop-dominated, which means that the vast majority of mobile sites are simply pared-down iteration of the primary desktop version. This creates a poorly optimized experience for the end user.
With all the examples of the mobile surge above, financial service providers are incentivized to do better. A weak mobile presence equates to weak online presence.
