The Future of Marketing in Financial Services (Webinar)

Technology is a top priority for corporations across all industries as they look to capitalize on the advanced analytics available from big data.  

Marketing and sales strategies at financial firms have changed dramatically in recent years and it is critical that these firms use big data and advanced analytics to make better decisions.

As financial firms increasingly use analytics to influence business strategy, you’re likely to see massive shifts within the financial industry. These changes are taking place in sales and marketing, such as increased segmentation by client type with targeted marketing campaigns utilizing the most appropriate medium for the target audience and strategic employment of marketing and advertising based on new insights into the return on investment.  

The goal of this Webinar is to discuss the current state of the marketplace, as well as the future benefits and competitive differentiators available to firms that employ the key strategies.