CFA Institute
May 31, 2019
Shaping the investment industry for the greater good.

Popularity: A Bridge between Classical and Behavioral Finance - Part 2

Jason A. Voss, CFA, interviews Roger G. Ibbotson at the 72nd CFA Institute Conference in London about his recent book “Popularity: A Bridge between Classical & Behavioral Finance”.

Ibbotson highlights that the concept of popularity in stocks is not new - however, popularity's role in risk premiums is less understood. He also discusses why unpopular stocks have higher returns and how to anticipate changes in popularity.

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