Performance and Risk Management are Responsible Investing's Top Appeals

Investor demand for RI opportunities keeps rising. Conventional wisdom credits this growth to a shift in cultural attitudes as Americans recycle more, adopt more sustainable practices, embrace diversity and inclusion, and become more involved in political issues. But our survey suggests
that this narrative is only one part of the picture, and altruistic appeals aren’t always the only way, or even the right way, to introduce RI to investors.