LINC PEN AND PLASTICS LIMITED
Linc Pen and Plastics Limited was started from a rented house in Kolkata by Shri Surajmal Jalan in1976. The Company tied up with Mitsubishi Japan to be the exclusive distributors of Uni-Ball pens in India in 1992. LPPL has launched many innovative products like Linc Twinn and Linc Pentonic. LPPL won an award from the Writing Instruments Manufacturing Association (India). Today, LPPL sells its products in more than 50 countries. As most schools and colleges were closed during the COVID-19 pandemic, the Company expanded to newer markets in tier-2 and tier-3 cities. The Company has added almost 50000 new outlets in 7 months and has plans to reach a retail count of 2.5 Lakhs by June 2021.
Sales have recovered to 70% of the pre-COVID-19 level. Revenue from E-commerce channels has also doubled. By maintaining a focus on product innovation and branding, the Company has been able to command a premium for its products. With ramped up distribution and launch of new products (like sanitizers), the Company will soon regain the lost revenue and be back on the growth track.
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